No Need To Be Ugly To Save The Planet!

Apparently you can save the whales AND have perky double-D’s. Or so says Belgian biodegradable cosmetics company Biocorner. Their recently published “No need to be ugly to save the planet” ad gloriously frees us from thinking that a unibrow and hairy pits are synonymous with love for the environment. The ad features a “before” and “after” shot — “before” is a pockmarked woman wearing one of the those tragic knit caps, while “after” is a glossy-haired femme-bot in a cocktail dress. The idea seems to be that women who care about the environment are BUSTED, so let’s prove that they don’t have to be that way by…photoshopping them to the point where they look barely human. Yeah, that makes sense. [AdRants, The F Word]

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