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Women Who Rock: Lois Long

March is National Women’s History Month, and we’re celebrating by sharing a lady we admire each weekday.

LOIS LONG (1901-1974)

One of the first female writers at The New Yorker, Lois Long initially covered nightlife for the magazine under the nom de plume Lipstick. That’s right, she got to party for a living. Since no one knew who this Lipstick character was, Long could be as sassy as she wanted her columns, writing memorable lines like, “It was customary to give two dollars to the cabdriver if you threw up in his cab,” and the prohibition was the result not teaching the countries youth “to drink with aplomb.” Not only did she went on to start the “Tables For Two” column, but she continued to write “On & Off The Avenue” for the magazine until 1968. An editor at the magazine has said that Long was the first American fashion critic to approach fashion as an art.

Further Reading:

  • Flapper: A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern by Joshua Zeitz
  • [Photo: iStockphoto]

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