Forever 21 Jumps on Plus-Sized Bandwagon

It would seem that American body image desires are shifting — an NYU study found that in a depressed economy, men go for meatier women, while super-curvy singer Beth Ditto recently made an impression with her nude Love cover and is planning a plus-size clothing line. And she’s not alone — now megachain Forever 21 is tapping into the plus-sized market with a new clothing line set to debut in May called Faith 21. The collection is wisely aimed at targeting the oft-ignored “average” woman, who you might be surprised to find is a size 14. The Faith 21 fashions will be similar to Forever’s mix of standard runway knockoffs and hoochie club wear, but available in XL, 1X, and 2X sizes. Hmm, wonder if the line is called “Faith” 21 because of the company’s strong belief in Christianity…does Jesus believe bigger is better? [LA Times]

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