Hello, SM Kitty

Susannah Breslin | February 24, 2009 - 4:00 pm

This new ad for MAC Cosmetics is a surreal, kinky take on Alice in Wonderland, featuring a trip through a (ahem) pink tunnel that takes Alice into a faraway land, where she gets molested by a roving gang of shirtless, male, SM-styled Hello Kitties. Well, then! Apparently, the four-minute, outre mini-movie is a tie-in to the new Hello Kitty-MAC collaboration. This time around, though, Hello Kitty goes black, and the product line includes Hello Kitty “kitten-eyes,” crosshatched fake eyelashes, Hello Kitty On the Prowl platinum nail polish, and a Hello Kitty plush doll in black pleather. Clearly, all things Alice in Wonderland are looking to be the new new thing. Tim Burton is at work on a live action/stop motion new movie version of Lewis Carroll’s novel, starring Johnny Depp, Helena Bonham Carter, and Anne Hathaway. Who knows if Burton’s redux will be quite so fetishistic as this.