Jay McCarroll’s Eleven Minutes

Jay McCarroll, the fashion designer who won the first season of “Project Runway,” is the focus of a new documentary that arrives just in time for New York Fashion Week: “Eleven Minutes.” Why 11 minutes? That’s how long his first fashion show will last. The cameras follow McCarroll behind the scenes as he works to live up to the expectations that reality TV bestowed upon him and at the same time expose the insanity that is the fashion industry, of which McCarroll says: “It is the dumbest industry.” Dumb or not, the doc, the cast of which includes the delightful Kelly Cutrone, is a mostly hilarious, sometimes moving look at what it takes to make it — without compromising yourself. The bigger question, of course, is whether McCarroll or any of his reality TV show peers will be able to turn their 15 minutes of fame as reality stars into stars in the real world.