Trend Watch: Pregnant Brides On The Rise

A lot of brides have already got something old, something borrowed, and something blue, but now they’ve really got something new — baby bumps! According to the Daily Mail U.K., there was a sudden rise in maternity bridal dress sales to satisfy the estimated 20,000 brides in Britain who were with child on their big day last year. That number accounts for a record 10% of women under 45 who are tying the knot for the first time! Here in the States, one in six brides is preggers — just like Jennifer Garner and Jessica Alba when they married their spouses. And these gals are not just waddling down the aisle on their wedding day wearing a muumuu; they’re going for traditional white gowns with big price tags. Mara Urshel, the owner of the infamous New York bridal superstore, Kleinfeld’s, says designers are excited to style maternity clothes and have even popularized cuts that suit that full-bellied figure. “There’s a lot of ‘empire waist lines’ being shown,” she’s noticed. In the U.K., Tiffany London, owner of the store Tiffany Rose, has watched sales for maternity bridal gowns double to 100,000 between 2007 and 2008. Her fellow Brit, Tracey Wilkinson of Expectant Brides, claims she sees a steady 40 brides per week in the summer. Oh baby! All the maternity bridal fashionistas cashing in credit a change in social mores for the bonus to their bottom line. Or as Ms. Wilkinson puts it, “A few years ago you’d have struggled to find a white maternity wedding dress. Now, you can find one easily — and people are much less embarrassed about wearing one.” Hey, it’s always a nice day for a white wedding! [Daily Mail U.K. and CBS]