Victoria’s Secret PINK Arrives On HBCU Campuses
Victoria has two secrets. One for the sexy and sleek vixen who has come to embody the brand. And another for the sexy and comfy collegiate represented by the PINK line, which favors comfy sweats, hoodies and T-shirts over garter belts and corsets. Now HBCU (Historically Black Colleges and Universities) students are being let in on the PINK secret. Victoria’s Secret has added an HBCU collection, featuring Florida Agricultural and Mechanical University, Howard University, North Carolina A&T State University and Southern University, to its arsenal of college inspired apparel. This may seem like a frivolous exploit to some, but it might actually point to a more significant trend occurring in the United States. The election of Barack Obama to the presidency has ushered in a new strategy in American business. For the first time in recent history, manufacturers are specifically catering to a black demographic. In 2008, Mattel completely sold out of its Alpha Kappa Alpha Centennial Barbie that commemorated the black sorority’s milestone anniversary. Similarly, Vogue Italia published its very first all black issue last summer. Although the magazine isn’t a U.S. publication, the issue proved that featuring black people isn’t a death sentence for a business entity, but can actually spell success. I’m curious to see how this trend will continue in the next eight years.