Adfreak Copyranter points to this anti-bulimia ad campaign in Europe that employs toilet lid stickers to stop girls from purging themselves. In Düsseldorf, Germany, ad firm red cell created the hot pink and blood splatter stickers posted on toilets in local college women’s bathrooms and bars. They read “Bulimie ist heilbar,” or “Bulimia is curable,” and include contact information for the ProMädchen, or “ProGirl,” organization. Copyranter muses: “I’m thinking these lovely labels may have actually put an until-then dormant purge urge in some of the young ladies’ minds.” The F-Word opines: “I think this is a clever and effective way to specifically target those who need help the most.” What do you think? Do toilet lid stickers help fight eating disorders, or does this campaign give young woman an incentive to puke? [ANIMAL]
