Madonna To Be Face of Spring/Summer Louis Vuitton

A 50-year-old Madonna will be the new face of luxury brand’s Louis Vuitton’s spring/summer 2009 collection. The idea to use Madonna came to Marc Jacobs, the label’s creative director, while watching her concert in Paris last year. “I just blurted out, ‘I think we should do Madonna,'” he said. “I was totally just blown away by it, and moved by her performance, by what she had to say, and her energy.” He sent her a text asking if she’d be interested, she replied, “I’d love to,” and she was quickly reunited with photographer Steven Meisel, who took the pictures for her infamous Sex book in 1992. Madonna resurrects the whole underwear-as-outerwear schtick in Meisel’s shots of her wearing fishnet tights and LV lingerie in a smoky French bistro setting. In another one of the six campaign images, Madonna actually dons a jacket.

Antoine Arnault, Louis Vuitton’s communications director, explained their choice in the Queen of Pop: “Madonna is glamorous. She has a global image. She’s the ultimate performer and businesswoman, and not someone who is just a famous singer. She has travelled. She has tried to change things.”

The more-than-famous singer was reportedly paid $10 million for her hard day’s work but Arnault has denied the figure, saying the real fee was “very far away from that.” Hopefully, she got to keep the panties. []