First we heard about mantyhose, then about spanx-like six-pack undershirts, and now…bras for men? A Japanese online shop called Wishroom sold over 300 men’s bras in its first two weeks after launching last month. Like mantyhose and the 6-pack undershirt, these bras seem to be marketed not at cross-dressers or gay men, but at guys as straight as a ruler. “I like this tight feeling,” a guy groping his bra-clad chest happily stated to the interviewer, “It feels good.” (That’s not what she said). Clip above.
Any idea what traditionally woman-centric product we’ll see marketed for men next? [Guardian U.K.]