University of Rochester psychologists tested how different colors affected men’s attitudes towards women in five different experiments. In one, the color of a woman’s shirt was digitally changed from red to blue. The men were asked, “Imagine that you are going on a date with this person and have $100 in your wallet. How much would you be willing to spend on your date?” When the woman was wearing a red shirt, more men rated her attractive and sexually desirable, and they were more likely to take her out on an expensive date. So this is why Sarah Palin always wears a red suit… [LiveScience]
