When it comes to color, electric purple is often a shade that gets overlooked despite being equally, if not more, sexy and flattering than the usual suspects like black and red. To help launch Sensuous, a new fragrance from Estee Lauder, the brand’s longtime spokesmodel, the gorgeous Liz Hurley, donned a killer form-fitted plunging v-neck cocktail dress. But you don’t have to be a supermodel to rock this bold color. A few months ago I veered away from my usual color scheme comprised of dark and neutral shades and wore an electric purple dress to a fashion event. The fashion risk paid off and the gorgeous bartender/model — because at fashion events, these labels are one and the same — complimented my color choice (and no, he was not gay), saying he’s always drawn to girls who go for such a shade because it radiates confidence and sex appeal.
Based on this tale, and how utterly phenomenal Liz Hurley looked in her purple frock, I’d say you’re insane not to give it a go and blaze an electrifying trail in this fierce color. To help you get the look, I’ve rounded up 5 dresses covering all price ranges,