Is Your Car Dealership Certified Female Friendly?
Women are sometimes overlooked as car-buying customers at car dealerships, but things are changing, perhaps because there are more women on the inside — Annette Sykora is this year’s chairman of the National Automobile Dealer’s Association despite females making up just 7 percent of car salespeople. Dealerships can actually become “certified female friendly,” which involves completing a training program that helps make showrooms and service centers more female-friendly, whatever that means. So far, 220 dealerships have become certified. I hear so many stories about men getting better deals on cars, and it wouldn’t surprise me if this still happened at certified female friendly dealerships, so if I ever buy a car, I think I’d want to buy from a woman. [WSJ.com]