When men watch sexy videos or handle lingerie, they seek immediate gratification. “After they touched a bra, men are more likely to be content with a smaller immediate monetary reward,” writes Bram Van den Bergh, one of the study’s authors. “Prior exposure to sexy stimuli may influence the choice between chocolate cake or fruit for dessert.” So, if men want to get rich or lose weight, maybe they need to cut themselves off the porn and nudie mags. Lingerie is a gateway drug, people. [EurekAlert!]
