Cleavage For Charity

While boobalicious models in booze ads are known for boosting sales, this time it’s more than just for show, it’s for a good cause. A cheeky new line of wines from Cleavage Creek feature labels with sexy Breast Cancer Survivors — like Carson Daly’s mom — showing off their décolletage. Napa Valley winery owner and activist, Budge Brown, came up with the idea to raise funds for a cure after his wife of 48 years passed away from the disease which almost 200,000 women a year are diagnosed with in America alone. “My goal was to honor their courage and inspire them,” the 75-year-old proprietor said of his plans. The bottles retail for $15 and 10% of the purchase price goes to various Breast Cancer organizations. [Trend Hunter]