An advertisement about the genital mutilating clitorectomy has just won an International Advertising Association Award for Social Responsibility. The print PSA is a photo of a naked women on her back with her legs spread. Covering her private interests is a white circle that reads, “Wet your finger and rub to find out what millions of women feel.†After you stroke the spot, magic ink makes “NOTHING†appear. Even scarier are the statistics — about 4 girls a minute are subjected to female circumcision with an estimated total of 100 million victims worldwide. The ad, funded by The Association of Women Against Genital Mutilation, cleverly gets the clitoris’ point across. Congratulations to the Contrapunto Advertising Agency in Barcelona, Spain, who knows how important it is that we speak up for those that can’t speak up for themselves! [Trend Hunter]
