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Crave: Bare Back

Did you watch American Inventor? I didn’t. But apparently there was this genius invention on the show — a completely backless bra. The design is so simple, it’s pretty crazy nobody had thought of it before. But hooray for Elaine Cato, the inventor, because Maidenform thought it was pretty great and they started selling her Breakthrough Backless Bra last week. [Maidenform and Business Wire]

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