The U.K.’s daily newspaper, The Sun, proudly runs a bare-breasted model every day called the Page 3 Girl. A brainchild of media mogul Rupert Murdoch, it’s been a topless tradition since the fitting date of 1969 and the magazine’s sales rose 40% in a year. As we all know, sex sells. Ryan Air, a budget European airline, was also hoping to bank on sex appeal with a new ad for spring breakers that featured a model dressed in midriff revealing schoolgirl uniform. Unfortunately, the totally safe for work ad has raised libidos and concerns from the British Advertising Standards Agency. Ryan Air, who has had a whopping nine ads banned, tops the ASA’s list of offensive advertisers. The agency claims this ad inappropriately sexualizes underage schoolgirls, but oh baby, baby, didn’t Britney Spears already do that a decade ago? A spokesperson for Ryan Air released a statement giving the ASA the proverbial middle finger and refused to withdraw any of their ads. [Brand Republic via Jezebel]
